Selling a home often feels rushed, risky, and high-pressure. It’s no surprise that surveys show 35% of prospective sellers prefer to sell privately, seeking greater discretion, flexibility, and control over how and where their home is marketed.

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Until 2025, however, MLS rules effectively penalized agents for marketing homes outside the MLS—limiting choice and reinforcing a single, centralized system.

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Following multiple lawsuits, those rules changed. Sellers now have more freedom in how they bring homes to market—but the result has been a fragmented landscape, with private listings siloed within individual brokerages.

 

Today, nearly 30% of listings at top brokerages are privately marketed, yet without a centralized platform, these opportunities rely largely on word-of-mouth for exposure.

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Premarket changes that.

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Premarket is the first cross-brokerage private listing platform in NYC—giving sellers and their agents a true alternative to the MLS and public portals, and giving buyers' agents unprecedented visibility into privately marketed homes for sale.​