Selling a home is highly disruptive, and sellers often feel rushed, hesitant, and uncertain of what to expect from the process.

 

As a result, many prospective sellers prefer to sell "off-MLS", citing greater flexibility and control with far fewer risks.

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In response to this off-MLS demand, the National Association of Realtors implemented the Clear Cooperation Policy in 2019—a rule that forced all listings onto the MLS with steep fines.

 

But by 2025, legal pressure compelled NAR to adapt. Sellers now have more listing options, however, they are still burdened by many rules & requirements when listing on the MLS.​

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Premarket set out to change that. We offer simple, easy to use infrastructure that allows agents to match supply and demand before the MLS—without the red tape.​ 

 

On Premarket, information flows through neutral infrastructure, not a system designed and controlled by competitors—increasing transparency, flexibility, and trust in the process.

 

We started Premarket to empower agents to provide smarter market entry for their sellers, ultimately leading to better outcomes for buyers, sellers, and their agents alike.